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"The stuff that is urgent and comes via text, instant messages and e-mail is not the most precious." He says the most valued user-generated content-personal accounts and photos-can be accessed any time.

What's important is that they're safely stored and easy to get to when the time is right.

"There isn't deep meaning in instant communication.”Tariq Kim, chief executive of French personal portal site company NetVibes, also doesn't buy into the always-on lifestyle.

"Remember, all these social sites exist to help us potentially meet in real life," he says.

"Being offline and doing nothing is a good thing."Myth No.

3: The way to build a successful social network is to gain users by spreading virally-through friends, acquaintances and address books.

(See "What Makes a Winning Social Network?

")That's too slow for Rosenblatt, now chief executive of Demand Media, a company composed of many niche networks.

"When MySpace was built, the concept was 'pass it on,' and that it'd grow larger and larger.

We're thinking differently." Because Demand's social sites target such small audiences, he thinks it's better to buy than build.

"Nobody wants to start from scratch on a site for people passionate about hiking, so we bought Trails.com." Or wants to go to a party before everyone else shows up.

"We already have ...

Her brown bangs hang slightly above her amber-colored glasses.

She's dressed in a short cream-colored floral print dress, which hangs over a pair of tattered jean shorts.

And on her feet, she sports blue, grey and pink Nike Air Force Ones.

She's representative of a growing number of computer-savvy college students.

They're cool nerds, students just as capable of computer programming as they are at succeeding socially.

"I definitely would not deny the fact that I'm a big nerd," Weiss said.

"But I like to think I'm cool, too." They are students whose lives online are as significant as their lives in the real world.

University students such as Ross Miller, who flies the world to blog about video games; Zlatko Unger, who runs a part-time photography business through networking online; or Cody Boisclair, a different type of story.

Dr.

Craig Piercy has studied the changing face of the Internet and is familiar with the culture surrounding early adopters.

Piercy is the director of Terry College's master's of Internet technology department Early adopters are those who use these new technologies first.

"Many times, they're usually more the risk takers," Piercy said.

"Many times, what they're adopting becomes trendy." Early adopters are at the center of Web 2.0.

Internet.

Experts coined th...

The audience doesn't matter so much as the freedom to post whatever, whenever, however one wants to say it.

A lot of bloggers have discovered what writers have known for quite a while.

Writing requires effort.

Anyone who thinks mercenaries care a lot about money hasn't met a professional writer.

It's the carrot to the deadline stick.

Heather Green's look at Technorati's numbers on Although the number of blogs continues to rise, David Sifry's State of the Live Web shows a relative flatline in active Green cited Gartner analyst Adam Sarner on why this is really a good thing: Sarner argues that, since the audience reading blogs continues to grow, this classic tech cycle of hype and maturity is good news for the remaining blogs.

Those left standing are the influencers that attract audiences and advertisers.

Someone who's firing up Wordpress or Movable Type for the first time, for whatever reason, should take away this lesson: blog fame isn't a sprint, but a marathon.

Not everyone is in shape to run one.

"It's the web media equivalent of the central cosmological constant: does the universe of personal sites expand ad infinitum, or else collapse under its own weight?

" tech gossip site Valleyw...