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Hispanic advertising professionals.

Savvy marketers from around the country attended the Association of Hispanic Advertising Agencies (AHAA) 22nd Semi-Annual Conference, The Latino Mutant Conspiracy, being held this week at the Drake Hotel in Chicago.

According to Forrester Research's Hispanic Technographics Consumer Q1 2007 Phone Survey and Fall 2005 Phone Survey, 13.9 million Hispanic adults are online and more than half of those, 8.5 million, have broadband.

This means that digital marketing is becoming a critical element of Hispanic media planning.

"There is a perception that Hispanics are lagging behind the general population in the use of new technology," said Larissa Acosta, conference co-chair and general manager of Dieste Harmel & Partners in San Francisco.

"In reality, Latinos are in some cases early adopters of new media, as with mobile phones.

And often they are heavier users of technology than non-Hispanics, as in the case of text messaging.

While television and radio are still strong vehicles to reach our Hispanic audience, the digital world is growing and we as Hispanic marketing specialists need to redefine the way we approach the evolving Latino population." During the last conference, AHAA unveiled the results of a year-long study on Latino Identity and rallie...

There's been more There weren't too many rowdy fans congregating on the site when I looked – and I’d argue that the most impressive step forward The Telegraph has taken is probably around its multimedia provision, with audio analysis from the likes of Simon Hughes and video coverage of events like Flintoff's mea culpa news conference.

Indeed, The Telegraph is not the only newspaper to have ramped up its web presence for the CWC.

Everywhere you look you can see old media operations making the mad dash to the new frontier of the internet.

With print circulation falling, the papers are starting to act as 24/7 media providers and - at least in theory - are placing the web at the heart of their cricket services.

The lines are increasingly becoming blurred as traditional broadcasters like ourselves and Sky provide more and more written journalism, at exactly the time that newspapers like The Times and The Sun are beginning to market themselves as expert purveyors of audio-video content.

All this convergence on the web is fascinating for the media anorak, as the old certainties and traditions are rapidly destroyed by new technology and changing audience behaviour.

But it's also great news for the cricket fan.

The days of having to sit in front of page 341 of Ceefax watching the s...