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A successful blog's content is quoted by other bloggers.

Neither of those will happen with content that's making a pitch about how great the real estate agent is.

So, what works?

Providing valuable information that demonstrates your expertise.

Don't market yourself.

Helpful posts written by content experts prove that you're an expert without coming out and directly saying it.

Here is an example of this type of writing from a mortgage broker based in Minneapolis named Alex Stenback.

He runs a blog called Behind The Mortgage where he writes about the Minneapolis / St.

Paul real estate market, interest rate fluctuations, and other things real estate finance related that may be of interest to his readers.

In the post quoted below, he explains the dangers of option-ARMs for people with poor credit: Despite Concern, Lenders Still Pushing Option ARMS These loans, in our view, are suitable for a only very small slice of the borrowing public; specifically, those of very high credit quality with high net worth, who use it as a tool to manage cash flow.

An option-ARM should NEVER be used simply to be able to afford a mortgage that under normal circumstances would be out of reach; that is just stupid and asking for disaster.Options-ARMs is a topic he clearly knows something about, being in the industry.

His post provides valuable information to his readers, and he shares h...

Read John Dickerson's take in Slate, or listen to his thoughts.Un-Tenet-able: Among the juicy disclosures in former CIA Director George Tenet's new memoir At the Center of the Storm are the following: "There was never a serious debate that I know of within the administration about the imminence of the Iraqi threat," and the notorious "slam dunk" remark, spoken by Tenet about Saddam's WMD arsenal, was "taken out of context." Conservative Tom Roeser at On the Other Hand hasn't yet read Tenet's book but argues that, judging by its media hype and synopsis, "it is clear that it is a volume of self-justification.

The fact remains that the CIA may not have misled a great number of policy-makers on the possession of weapons of mass destruction; the weapons may well have, as author and Jihad specialist Robert Spencer told me last night at dinner, that the arms were transferred quickly to Syria.

Tenet feels keenly the lash of criticism but I think history will judge that given what he had to work with, George W.

Bush did the right thing in invading Iraq."#pagination a:hover {background-color:#FF0;}PAGE: 12NEXT »back to topVIEW AS SINGLE PAGEPRINT       DISCUSS       E-MAIL       RECOMMENDDiggRedditdel.icio.usFurlMa.gnolia.comSphereCLOSEMichael Weiss, a writer in New York, is co-founder and managing editor of Snarksmi...