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I will also be doing a bit of The sessions I plan on attending include: Keynote Address and Q&A Session " Esther Dyson, Chairman, EDventure Holdings, Interviewed on the Semantic Web and the Future of Search by David Vise, Senior Commentator, Breakingviews.com and Author of The Google Story The Future of Search Engine Innovation " As search engines evolve, so must the methods of the marketers.

Were seeing the emergence of smart mashups, of visual search engines, and personalized search.

What does the future hold for search marketers and advertisers as they struggle to match speed of improvement being set by the engines themselves?

Navigating Click Fraud " Click fraud is the advertiser threat that still hasnt gone away, but the search engines are becoming more transparent.

Are they dong enough?

What can advertisers do on their own to limit click fraud, and what technologies can they tap to help them?

Should the conversation be reframed to discuss impression fraud too?

Keynote Address " Jordan Rohan, Managing Director, RBC Capital Markets Integrating Search with Other Channels " Search marketing doesnt work in a vacuum.

All other channels contribute to st...

They want to be on as many platforms as possible," he said.

But read your license carefully anyway.

Translation takes more work up-front, but virtualization requires more resources.

Either method works.

The question is, of course, which do you use?

And what might change your choice?

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