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He started his own company instead.

And he doesn't think he's so unusual.

ALLIS: The barriers to entry in creating a company today are much much lower.

Anybody with a thousand-dollar computer and a couple friends can create a successful venture over a few years.

Well, maybe not just anybody.

But business owners have been skewing younger.

During the tech bubble, Jeff Reid started a popular entrepreneurship program at the UNC.

He thought student interest would wane when the bubble burst.

But he says it just kept growing.

JEFF REID: We kind of theorized that there was this new entrepreneurial generation - that the younger kids had been reading all about these Internet startups and that's what they decided they wanted to do with their career.

As to whether it's better to do an internship or start your own business, Reid says that's a personal choice.

But he says it's a lot cheaper to get experience watching someone else' s mistakes than making your own.

Wharton business school grad Ryan Comfort says not doing an internship was out of the question.

RYAN COMFORT: My school is very competitive, you get the top internship at the best bank you can.

You have to.

You have to have that experience.

Comfort says it didn't matter whether an opportunity was paid or unpaid.

But not everyone can afford to give it away for free.

UNC senior Sonya...

His latest book, "All Marketers Are Liars," (www.allmarketersareliars.com) is on the Amazon Top 100 list.

Earlier books included Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside and most recently, Small is the New Big.

The event takes place at the Michigan Theater, 603 East Liberty in downtown Ann Arbor.

Doors open at 2 p.m.

and the program, chaired by Derek Mehraban, president of Ingenex Group, will run from 3 to 4:30 p.m.

A book signing for Godin will follow at SPARK Central, 300 East Liberty, prior to a Marketing Roundtable program on New Marketing: To attend, please visit http://connectannarbor.com or contact e-mail protected from spam bots.

Registration costs $50 and you receive five books to share with friends.

Members of the partner organizations can bring a friend for FREE.

The program's presenting sponsors are the Ann Arbor Ad Club, Ann Arbor IT Zone and Michigan Leaders Read.

The sponsoring organizations include Inforum, Michigan Leaders Read, Adcraft Club of Detroit, 313 Digital, Network Pods and Ann Arbor Spark.

In-kind sponsors include Ingenex Group, Zero Gravity Designs, Pure Visibility, Eile...

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