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More than 120 000 new blogs are created each day, according to blog search engine Technorati.There are about 70m blogs worldwide, Technorati estimates, though only a fraction are updated regularly.
Most blogs have only a handful of readers.
But some, such as Daily Kos and Instapundit, both US political blogs, have struck it big.
A few are attracting more than 1m readers a day, more than most newspapers.Local politicians who blog include President Thabo Mbeki and DA leader Tony Leon.
A visit to local blog tracking engines Amatomu and Afrigator shows that The two sites, both launched last month, “aggregate” blog posts and help deliver readers to SA blogs.Afrigator, which aggregates content from all over Africa, was created by Web entrepreneurs Mike Stopforth and Justin Hartman; Amatomu, which focuses exclusively on SA, is the brainchild of Mail & Guardian Web strategists Matthew Buckland and Vincent Maher.Buckland says it’s difficult to know how many South Africans are The most popular SA blogs, says Amatomu, include one created by rugby writer Mark Keohane and one about infertility by another Capetonian, Tertia Albertyn.Many traditional publishers are casting a wary eye on the phenomenon.Unlike journalists at reputable publications, bloggers don’t subscribe to a code of conduct, are not boun...
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