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A successful blog
generates loyal readers who subscribe to your content.A successful blog's
content is quoted by other bloggers.
Neither of those will happen with content
that's making a pitch about how great the real estate agent is.
So, what works?
Providing valuable information that demonstrates your expertise.
Don't market yourself.
Helpful posts written by content experts prove that
you're an expert without coming out and directly saying it.
Here is an example of this type of writing from a mortgage broker based in
Minneapolis named Alex Stenback.
He runs a blog called Behind The Mortgage where
he writes about the Minneapolis / St.
Paul real estate market, interest rate
fluctuations, and other things real estate finance related that may be of
interest to his readers.
In the post quoted below, he explains the dangers of
option-ARMs for people with poor credit:
Despite
Concern, Lenders Still Pushing Option ARMS These loans, in
our view, are suitable for a only very small slice of the borrowing public;
specifically, those of very high credit quality with high net worth, who use it
as a tool to manage cash flow.
An option-ARM should NEVER be used simply to be
able to afford a mortgage that under normal circumstances would be out of reach;
that is just stupid and asking for disaster.Options-ARMs is a
topic he clearly knows something about, being in the industry.
His post provides
valuable information to his readers, and he shares h...
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