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Poynter Online -
27, 2007
Updated, Apr.27, 2007
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Read how it all started - here.By Thomas E.
Heslin
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In October 2005, projo.com launched its news blog, named it "9to5" and put it at the top of the home page.
We staffed it with one Web reporter and cultivated a network of early contributors from the staff of the newspaper.
We emphasized the importance of posting quick hits - within five minutes of the time we learned of any news.
The blog was an instant hit - traffic grew and we liked the energy it generated throughout the newsroom.
By the spring of 2006, we were convinced that the high-profile investment in breaking news was paying off, and we moved more resources to the cause: a morning producer and two reporters.
On April 3, 2006, we expanded and re-launched the news blog as "7to7." How it WorksOur basic protocol is that the 7to7 is projo.com's first reporting channel for breaking news.
The news gets to the blog staff in a variety of ways: posting, e-mail, or dictation - whatever works well in a given circumstance.
We've even set up a dedicated blog phone line and an e-mail address.
RELATED RESOURCES
7to7: The Providence Journal's breaking-news blog"The News...
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