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Because Second Life has the potential to roll everything - all the different forms of communication open on your desktop today - into a single platform.And if you grew up with computer games, it's a more familiar platform than the desktop metaphor generations of office workers required.Third: advertising.
The virtual show looked empty compared to a real-world show; it had 6,000-plus visitors over three days.
The emptiness was by design to allow more visitors while minimizing lag.
Nonetheless, Dell was there with a virtual configurator on which you could specify your new laptop.
Elsewhere inworld, you can drive your new Toyota or Pontiac and read your Reuters news.Moving into Second Life is a way for old, apparently stuffy companies to reinvent their image for the notoriously hard-to-reach younger crowd who are media-savvy and ad-cynical.
There is real gold in them thar virtual hills.Finally, a real reason to upgrade my desktop.
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