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GLOBAL: Diageo targets premium consumers and innovation: Beverage News & Comment
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GLOBAL: Diageo targets premium consumers and innovation
27 April 2007 |
Source: just-drinks.com editorial team
view imageArticle summary:Diageo is looking to focus heavily on its premium market by offering up more innovative ways for them to connect with key brands.
Article word count: 238
Article tags:
Diageo, Alcohol, Smirnoff, Crown Royal
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